HomeShop18 appoints Vikrant Khanna as CMO
HomeShop18, the home shopping brand of Network18, has appointed Vikrant Khanna as chief marketing officer for its TV, web and mobile business. In his new assignment, Khanna will canada goose outlet lead a canada goose outlet new york city 360 degree role which includes marketing and communication, CRM, B2B official canada goose cheap canada goose outlet sales and alliances.
Khanna replaces Rashmi Berry, chief marketing officer of HomeShop18, who uk canada goose outlet put in her papers in March. Berry was appointed as CMO in July, 2012.
Khanna was VP, consumer engagement and digital at Airtel. He was goose outlet canada involved with campaigns such as “Har Friend Zaroori” across integrated platforms and the 2011 Formula 1 sponsorship.
Khanna comes with 19 canada goose uk black friday years of experience canada goose outlet canada in marketing and business roles across FMCG, telecom, IT and paints. Other than Airtel, he has worked with brands such as Dabur India, General canada goose outlet online Mills and ICI Paints. He holds an MBA degree in marketing from IMT, Ghaziabad and has leadership training from INSEAD. He is a Delhi University alumnus.
Sundeep Malhotra, founder and CEO, HomeShop18, says, “We are glad to have Vikrant head our marketing team. He brings years of rich experience in marketing roles across various industries. Vikrant will work towards building stronger cheap canada goose uk consumer orientation across various touch points, shape a solid consumer franchise and take the HomeShop18 brand to newer heights.”
Khanna says, “HomeShop18’s unique business model of enabling TV, laptop and mobile screens with transaction capabilities, aligned respectively to each layer of the consumer pyramid, has great strategic significance for a diverse market like India and we intend to fully leverage this opportunity.”
Recently, as canada goose outlet a marketing activity, HomeShop18, in association with Delhi International Airport (DIAL), introduced a virtual shopping https://www.kabbalah-arizal.nl wall named ‘Scan N Shop’ at Terminal 3 (domestic side) of New Delhi’s Indira Gandhi International Airport (IGIA). According to HomeShop18, the Canada Goose Online canada goose Canada Goose Jackets outlet parka passengers got to browse through its entire range of products and could order by scanning the QR canada goose uk shop code displayed against each canada goose uk outlet item with their smartphones. In the e commerce space, the canada goose outlet sale company has competitors like Flipkart, Myntra, canada goose jacket outlet Jabong canada goose outlet black friday and Snapdeal, among others in the country.
G S Home Shopping of canada goose Korea, the third largest home shopping company in the world, has a 15 per canada goose factory outlet cent stake in the company. Network18 has the controlling stake of 51 per cent.